1. Courage–the ability to face danger, difficulty, uncertainty, or pain without being overcome by fear or being deflected from a chosen course of action
2. Belief–confidence that somebody or something is good or will be effective
3. Attitude–Attitudes can be changed through persuasion and we should understand attitude change as a response to communication
4. Purpose–the desire or the resolve necessary to accomplish a goal
Click play on the video to see what he had to say about each one.